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January 17, 2011

TweetTrader Sentiment Reflecting News on Steve Jobs' Leave from Apple

On January 17th, 2011, Apple CEO Steve Jobs is taking leave of absence from the company's day-to-day operations because of a medical condition, according to a letter Jobs sent to Apple employees. As a result, the stock has plummeted. The case is a good example of how instantly reflects market developments, often even before it hits major news wires. As you can see, Sentiment on $AAPL was down almost 30% and people were talking mostly about issues related to Corporate Governance (which, according to our research, is largely CEO-related) and Operations.

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